Strategic Management

 The Level 7 Postgraduate Diploma in Strategic Management is a 30 module (120 credit) course, with 40 guided learning hours per module. All modules have an additional 30-50 learning hours of optional materials which include recommended exercises, reading and internet resources.

On completion of the Postgraduate Diploma in Strategic Management, learners will have the skills to execute a professional managerial role in marketing, accounting, business consultancy and more! Students who wish to study further also have the option to fast track onto an MBA top up in Business and Management.
The modules are ATHE recognized and are written against prescribed learning outcomes defined by the Qualifications and Credit Framework (QCF) administered by Ofqual, the Government appointed regulator.

This is a 360 Guided Learning Hour program where students are required to demonstrate interpersonal, self-study and research and presentation skills throughout the qualification. Assessments are developed to encourage skills that will provide students with a very strong foundation for further advancement in the Business sectors.
Students can achieve the guided learning hours in a combination of face to face classroom interactions, attending seminars, visits to companies, self-study and group study, as well as independent study and research work.
The postgraduate Level 7 Postgraduate Diploma assessment methods have been designed to enable students to demonstrate Level Seven outcomes for this level of qualification.
This course will be most suited to individuals who are at least 25 years old and have 5 years managerial work experience and do not have a degree but wish to study for an MBA.

Admission requirements

Applicants should be holders of either a relevant recognized Bachelor’s degree (equivalence for non-UK degrees evaluated through NARIC) or the Level 6 Diploma. Admission may also be granted to non-graduates with a minimum of three years’ work experience in the field of study or a related field . All applicants should have the following English proficiency: Minimum English IELTS 5.5 or an approved equivalent. (Recommended English IELTS 6.0 level or an approved equivalent).
Syllabus Overview
Qualities of Effective Leadership
Learners will explore the making and developing of powerful leaders.
Developing Interpersonal Skills 
Connecting and bonding with people within the commercial sectors is extremely important for good business. This module trains learners in skills to improve and enhance communication techniques to create strong bonds.
Motivating and Influencing People
Inspiring people to create a unity of direction within business.
Making Decisions
Doing the right things in the right way at the right time. Learners will look at the process of making a good decision.
Creativity and Problem Solving
Do problems pose a threat or are they an opportunity to improve? Here, learners will figure out how to turn a problem into an advantage.
Studying and Using Management Theories
There are many theories concerned with management and the various models developed from these theories. This module looks over these theories with real life examples.
The External Operating Environment of Business
Planning for influences on the business outside your control.
Culture and Ethics
The Culture and ethics involved in the business world today.
Governance and Directorships
Structuring and controlling a business the professional way.
Analysing the Competition
What are my competitors doing, how are they doing it, why are they doing it? Reviewing and analysing competitor actions to enhance managerial roles.
Marketing Strategy 
Creating an effective and successful market presence. Looking at the development of marketing strategies to create successful marketing campaigns.
High Performance Sales
Learners will grasp the key elements of successful selling.
E-Marketing Communication
Understanding and using effective electronic messages to market.
Customers and their Needs
Ensuring that your customers are recognized and valued.
Strategic Human Resource Management
Human Resource Management must play a central role in the strategy of any organization. It is concerned with people as an asset of the business.
Recruiting and CPD
Getting the best people. Developing the best people. Keeping the best people.
Measuring and Rewarding Performance
Knowing and measuring how your people are performing.
Interpreting Business Accounts
Using and understanding the litmus tests of business health.
Tools of Financial Analysis
Resources, tools and techniques to keep a finger on the pulse of the business.
Managing Cash and Working Capital
Cash, cash flow and working capital. The lifeblood of business.
Exercises in Quantitative Techniques
How to use and understand key figures.
Impact of Technology on Business
Analyze and exploit the role of e-business within a business sector.
Innovation and R&D
Creating commercial advantage from innovation and research.
Implementing and Managing Quality Systems
Right first time, right every time. The place of quality in business strategy.
Strategic Planning Tools
Resources, tools and ideas to help create an effective business strategy.
Strategic and Systems Management
Options for strategic direction. Making the right choices for your business.
The Business Plan
Creating a plan that targets the stated aims and objectives of a business.
Developing High Performance Teams
Cohesion and teamwork that enhances business performance.
Managing Projects
Getting things done. Using the right tools to run projects.

Strategies for growth
This module explores the different ideas of growth and the various tools, measures and controls at a managers disposal in planning for growth



Each module has a one hour online multiple choice assessments (MCA) that will test the students’ knowledge and understanding of the module content and associated learning outcomes.
Students should be aware that knowledge of specific course details and of the additional references given in the courses will be required to answer assessment questions, so careful revision of the subject content should be undertaken prior to taking an assessment and in particular where that subject matter refers to the learning outcomes that are being tested. The questions are randomly generated and targeted at the defined learning outcomes of the modules so no two tests will carry the same questions.
The test will time out after one hour after which a student will be ascribed either a “pass” or “refer”. A pass can count towards credits towards an accredited university program and a “refer” will mean that a learner has not reached the required pass rate and must retake the assessment for that course. A retake will require an exam fee payment. Assessments can only be paid if the student has been already enrolled in the corresponding course.
On successful completion of all module assessments at undergraduate or postgraduate level, students will be eligible to proceed to the ATHE assignments (ASG). These are 8 written assignments at each level. ASG will be emailed to students on request and should be returned electronically. Each ASG will be approximately 3000 words each and are designed to test the students understanding and application of the learning outcomes. On passing the ASG students may wish to progress to a 

University Top-up program

Masters Pathway
ATHE Postgraduate Diploma graduates have access to a range of universities to convert their Postgraduate Diploma into a Master’s Degree. Information with the Registrar’s office.
On completion of the Level 7 Postgraduate Diploma the students have the opportunity to complete an MBA program from a range of UK universities. The Top up program can be studied online or on campus. The MBA Top up comprises the final 60 credits which consist of either a dissertation or a dissertation and one module.

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